Adopting Digital Transformations In Media Work - From Promises To Convergence Facts

While the problem of low media literacy of various publics is regularly recognized through educational projects and questions are being raised about the general knowledge of the roles and functioning of media in modern society, there is, at the same time, another process going on: intensive learning of media creators and publishers about formats and digital tools that best address audiences. Multimedia journalism, with the processes of convergence with which it actually develops these audiences and puts them at the center of new communication trends, is a big deal and challenge for many editorial offices around the world. The reach of the media also increasingly depends on how they monitor, receive, and apply the latest digital trends. The latter, and above all the financial justification of restructuring and the efficiency of the renewed organization of work in newsrooms, are also of major interest to media owners. The warnings of scientific analyzes of journalistic work in the digital environment and the testimonies of journalists coincide, but still do not lead to a wider social debate on the challenges of the changing media landscape. This includes at least the problematic commercialization of journalistic work, working conditions where speed and format precede the quality and informative value of content, and extensive transformations of communications built to seek responses. All of the above is expected to be transformed again when we enter Web 3.0. and reach the widespread use of virtual reality (VR) and artificial intelligence (AI).