The Importance of Mass Visual Communication In The Health System

The COVID-19 pandemic has caused a series of hasty changes and spurred the digital transformation of various services. The pandemic itself has the greatest impact on the health system, which faces a number of challenges. Public education has become crucial in preventing spreading of the infection. Media campaigns are the main instrument in educating the general population. Considering that the main visual information is perceived in just a few hundredths of a second, the use of visual communication allows the placement of a larger number of messages in media campaigns. This paper will discuss the role of mass communication in media campaigns from the aspect of the health system with special emphasis on the importance of visual communication.