Adoption of Unified Theory of Acceptance and Use of Technology (utaut) In Analyzing The Emergence of E-Learning At Higher Education Institutions – A Study On Learners Perspective.

Integration of information and communication technology into education sector has emerged as the eminent medium for learning. Massive benefits and rapid advancement of the technology has promoted growth of the online courses. However, literature have evidenced the lower acceptance, lower completion and higher attrition rates in the online courses. Therefore, evaluation of online courses is vital for successful implementation, adoption and retention of the learner. The current study aims at examining the role of government policy in implementing and promoting online courses and evaluate the significant factors that enhances adoption and retention levels of the e-learners. A preliminary study was conducted for a sample of 102 learners. The descriptive analysis of the data shows that YouTube was commonly known platform among the students. KOLB learning style was used to assess the type of the learning style, majority of the respondents emerged to be divergent learners. Addressing the proposed research objectives contributes in giving constructive feedback to policy framers, various higher education institutions which are in the verge of implementing the e-learning platforms. Understanding learner’s perspective aid in overcoming the challenges faced in retaining learners in the e-learning platforms and assist the e-learning marketers to float courses according to the learner’s requirement and maximize the retention levels among the learners.