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How Covid-19 Has Impacted Digital Transformation - From The Perspective of C-Suite Professionals
The present study is aimed at understanding how COVID-19 has impacted the digital transformation of businesses globally. The study considered numerous sub-aspects related to the digital transformation of businesses, including drivers to digital transformation, impact on people and society, and the impact of COVID-19. The research was based on the interpretivist paradigm using a qualitative research approach and interview method where data was collected from the C-suite category of selected businesses from Canada, India, Germany, Austria, and Switzerland. The study's results have identified COVID-19 as the most significant challenging factor for transforming businesses where lack of coherence among employees and inability of people to adapt to the technological interventions might demotivate them and cause disrupted operational activities of businesses. The study's results also suggested for businesses to focus on training and development of employees to capacitate them to adapt to the new normal working environment.